About Michael


Michael Krug is a National Board Certified Health and Wellness Coach (NBC-HWC) and certified personal trainer through the National Academy of Sports Medicine (NASM-CPT). Though he currently exemplifies health, his road to becoming a health coach included ample challenges.

Early Life

Living healthy was not always second nature for Michael. Growing up, he developed a passion for food at an early age. Though cooking and strategizing with food is now a strength, it used to be an unhealthy addiction. From childhood through the start of undergrad, he utilized food as a coping strategy for external and internal trauma. At the age of 13, Michael already weighed over 200 pounds and was prescribed to a high dose of blood pressure medication. In the fall of 2008, at the age of 16, he was diagnosed Osteochondritis Dissecans - a joint disorder in his left knee - which through years of contact sports left him with a cracked and jagged femur, leading to destroyed cartilage and ligaments. After a major bone graft transplant surgery, the ability to play sports was stripped from his life, sending him into deep depression and even further dismay. Coping strategies shifted from solely food, to alcohol and constant binge eating behaviors, and by the time he was a sophomore in college he had ballooned to well over 300 pounds. In January 2012, while playing hockey with friends, Michael fell on his knee and the afore mentioned bone graft cracked out. After another round of knee surgeries, Michael came off crutches in May 2012. At the post-op follow up appointment, he weighed in at 375 pounds. This was the moment he decided he needed to change in order to save his life.

The Turn Around

Michael’s lifestyle changes began gradually. Riding his bike to and from work, incorporating more vegetables into his diet, getting his nervous system checked, and giving up fast food were the initial changes. Completely changing his environment and transferring to Winona State University was also a catalyst in the journey. He began doing his own research about what types of meals, movement, and mindset he would need to achieve his vision of becoming a health and wellness leader. Through many, many, MANY rounds of trial and learning, Michael finally devised the health habits and lifestyle to make progress. In the span of 3 years, he lost 155 pounds, moving from a state of dis-ease and chronic symptoms, to optimal physical, mental, emotional, and spiritual health. Along the journey came the realization that he would devote his life to inspiring and guiding others who are going through what he did to make the changes they desire.


Having maintained his current weight for over four years, Michael knows what it takes to make health a top priority. His system of creating a vision coupled with goal setting and experimentation guides individuals and groups in creating sustainable behaviors around meals, movement, and mindset. Michael’s keen understanding of how the culture creates an environment where obesity thrives has helped him structure his coaching practice in a way that empowers individuals to make changes they know will lead them toward their visions. A devotion to continued education and personal improvement, as well as empathetic connection and understanding of where clients are at and want to be makes Michael a highly skilled and effective health coach. To learn more, click below.

What is Your Story?

We all have the capacity to change just like Michael did. Your story, no matter where you are at in it, is powerful and has merit to inspire others. Share your story below to connect further with Michael, and join the list to stay up to date!

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